Product Marketing & GTM Strategy

Launch products with positioning, messaging, and go-to-market plans that drive adoption and revenue. I help startups entering new markets or repositioning existing offerings cut through the noise with clear value propositions, competitive differentiation, and sales-ready enablement tools. From B2B SaaS to consumer apps to professional services, I build GTM strategies that turn product capabilities into compelling market narratives.

Let's Get to Work

Results

PosiGen national channel division: 30% improvement in partner adoption, 100-140% conversion lift. Pearl Certification B2B2C strategies: 60-80% engagement increase. Building Performance Association National Home Performance Conference: 80% attendance increase. WAHVE (via CityFlicker Consulting): tripled web traffic through strategic content sequencing. GTM frameworks for financial services, home services, hospitality, and real estate clients.

What's Included

  • Product positioning & competitive analysis
  • Messaging architecture & value propositions
  • GTM strategy & launch planning
  • Sales enablement toolkits & battlecards
  • Customer intelligence (personas, win stories, case studies)
  • Market segmentation & go-to-market channel strategy
  • Campaign planning & content roadmaps

Portfolio

Pearl UX app interface
PosiGen leasing campaign
BXB HVAC Pearl coverage
PropTech Breakthrough award
AP News coverage
Pearl app on App Store

What People Say

Lindsay delivered creative messaging to target audiences with skill and creativity. Smart, talented, and joyful to collaborate with.
VP of MarketingWAHVE
From shaping GTM roadmaps to coordinating launches, Lindsay was a consistent high performer delivering meaningful, fast impact with strong initiative.
VP of ChannelPearl Certification

Ready to grow? Let's go!

Let's talk about your goals and how fractional leadership can help you get there faster.

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