Event Strategy & Execution

Turn conferences and trade shows into revenue-driving experiences. From booth design to on-site coordination to post-event ROI measurement.

Let's Get to Work

Results

Engineered partner field events, CXO meetings, and sponsored activations at PosiGen that drove 100–140% lift in partner-sourced leads converting to active program participation. Full lifecycle event architecture included run-of-show protocols, executive handler support, brand presence, and post-event measurement. At Building Performance Association, marketing strategy for the National Home Performance Conference achieved 80% increase in engagement and national attendance growth.

What's Included

  • Event strategy & objectives alignment
  • Booth design & brand experience planning
  • Speaking opportunity strategy & executive prep (talking points, presentation development)
  • Collateral & sales enablement materials (one-pagers, demos, giveaways)
  • Sponsorship activation planning
  • On-site coordination & team management
  • Happy hours, VIP dinners, and sponsored event execution
  • Post-event follow-up strategy & ROI measurement

Portfolio

Event venue
Event collateral
Owens Corning certification
RE+ LinkedIn campaign
Solar Forum event
LinkedIn announcement

What People Say

Combining creativity with strategic clarity and an unwavering work ethic. Bright, driven, and innovative.
Lois Miller, CAE Lois Miller Events
Smart, incisive, talented, and hardworking.
Executive Building Performance Association
The definition of a master communicator and successful collaborator.
Director of Marketing Air Conditioning Contractors of America

Ready to grow? Let's go!

Let's talk about your goals and how fractional leadership can help you get there faster.

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