I'm Lindsay Bachman, founder. I help companies turn complex ideas into compelling narratives through product positioning, GTM strategy, executive communications, and events—all with the Emberfly experience that makes brands memorable. Strategic thinking. Hands-on execution. A little bit of magic.
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Startups and scale-ups face the same challenges: You need senior leadership—but hiring full-time isn't realistic yet.
I provide fractional, project-based marketing and communications leadership that delivers the strategy, execution, and systems you need to grow, without the overhead of a full-time executive hire.
Turn conferences and trade shows into revenue-driving experiences. From booth design to on-site coordination to post-event ROI measurement, I help companies generate leads and amplify their brand at industry events.
Learn MoreBuild scalable partner programs with toolkits, messaging, and activation strategies. I help companies scaling through OEMs, distributors, or strategic partnerships accelerate market reach and strengthen partner relationships.
Learn MoreCraft board updates, executive narratives, and thought leadership content that aligns teams and builds credibility. Perfect for CEOs and founders who need a strategic communications partner during fundraising, growth, or change.
Learn MoreLaunch products with positioning, messaging, and go-to-market plans that drive adoption and revenue. I help startups entering new markets or repositioning existing offerings with messaging frameworks, competitive analysis, and sales enablement tools.
Learn More"Lindsay has an exceptional ability to build replicable partner communications and B2B go-to-market tools that not only scale partnerships but also strengthen sales pipelines."
— VP of Partnerships, Pearl Certification
"From shaping our long-term GTM roadmap, to driving urgent customer communications, to coordinating cross-functional teams for major launches, Lindsay was a consistent all-star who delivered fast, meaningful impact with a true go-getter attitude."
— Sr. VP of Channel, PosiGen
"Lindsay is the definition of a master communicator and successful collaborator. I value her expertise and insight, and the quality of her work truly speaks for itself."
— Channel Partner, Air Conditioning Contractors of America
Let's talk about your goals and how fractional leadership can help you get there faster.